Promoting your trucking business is your gateway to higher levels of success. You don’t get noticed without becoming recognizable. Marketing is the main way to make a driver remember your company.
If you manage to stay in the memory of drivers and customers, they will think of you when they are looking for a service or employment. But how do you do that?
Here are a few Marketing Ideas that will help your company become a recognizable brand.
Make Your Company Name Reflect Your Trucking Business
Great marketing uses a company name that expresses who you are and where you do business. Additionally, you can leverage your industry as a passive marketing strategy.
This is a fantastic presenting strategy if your business is not a well-known freight carrier.
Let’s use an illustration:
Like Innfinity Logistics who used the infinity sign to represent the business model.
Maybe you specialize in moving hazardous materials in the Great Lakes region. You should choose the name Great Lakes Hazardous Items Trucking for your business. The name itself will present who you are and where you operate.
Use phrases like “long-distance,” “little load,” “construction,” “heavy load,” or “refrigerated.” This will keep things specific.
This way, your company stands out to anyone looking for specialized trucking. Keep the company name short, simple to remember, and easy to spell.
Create a Noticeable Ad Space
On your trucks and trailers, display the name of your business, your phone number, and your website.
Put a sizable sign on the back so that drivers behind you won’t miss your advertising. Consider magnetic signs as a possible marketing strategy if you transport containers.
Put your company name anywhere you can if it represents what you do. Consider your trucks to be mobile billboards.
Make Sure You Stay In Touch
Keep a mailing list of all the freight brokers, and shippers you’ve previously worked with.
You never know when a shipper will need transportation because another company’s truck has broken down.
Keep your contact information accessible. Send a monthly newsletter, Christmas card, or birthday card by email, and your business will stay in their minds when an opportunity arises.
Freight brokers are constantly pressed for truck space. That’s why last-minute situations emerge very often. Always update them on your routes, and space availability. This customer service can generate many last-minute businesses, and referrals.
Online Advertising
You can get a load for your return trip by posting ads online. This can be a great way to broaden your business along your route or at your destination.
Shippers who aren’t satisfied with their present partners will see your company name. By placing online ads on trucking, industrial, and design websites, you’ll establish a connection with new partners.
Above all, keep an eye out for locations to display your adverts, and consider original ways to draw notice to them.
Conclusion
By taking these simple steps, you’ll make your company recognizable and noticeable by future clients. In marketing, every detail matters. Your company name, logo, color palette, your presentation, and digital presence… They all make a difference!
When it comes to online marketing, your advertisement can change a lot. Finding new loads and hiring new drivers will become much easier. Quality SEO will boost your presence on search engines like Google. Furthermore, social media marketing will carve your path to your customers and drivers.
Check our portfolio to see why we KNOW we can help your company to get QUALIFIED drivers.