If you’re running a trucking company, your main task is to make sure that customers and drivers know about you. That’s the first step to ensure that you always get new customers and fresh cargo to carry.
Drivers in the trucking industry are hard to come by and even harder to keep. That’s where your digital presence makes a big difference as well. A website is your company’s face for the rest of the market.
If your website is not well designed and properly organized, you’ll send the wrong message to the drivers and customers. If you don’t have it, you can’t even expect your trucking company to be noticed by them.
Here’s everything you need to know about your trucking company website.
What Should be Your Trucking Website Content?
The question of your trucking website’s content isn’t as simple as you might think. Yes, websites contain basic information about your company. That includes contact information, location, the types of freight you work with, trucks you have, and drivers you hire.
It should have a driver application form to speed up the hiring process. But that’s all implied. Before inserting the basic elements, there are two things you have to think about.
Firstly, your website needs to be properly designed. In digital technologies, things are constantly moving and changing. So, if you have a website that looks outdated, your company will appear expired and unsuccessful.
Secondly, your content needs to be properly optimized. When a potential customer or driver is searching the internet for a trucking company on the internet, 75% of them won’t search past the first page. That’s why you need SEO or Search Engine Optimization.
SEO helps your company appear at the top of the search results. If visitors don’t see you immediately, there’s less chance that they will find you online.
How Does SEO Work?
SEO or Search Engine Optimization is creating content for your website with the appropriate keywords. When Google analyzes your website and finds these keywords, it will promote your website to the top of the search results.
Our SEO analysts have a series of tools that help them find what people are searching for the most. When they create a base of keywords that are the most relevant to your business, they use these keywords in your website content.
SEO for trucking companies is very important if you want more traffic on your web page and more job opportunities.
What is an Appealing Transportation Website Design?
Modern websites are built so that they are user-friendly. That means that each information is placed so that it is visible. It’s also connected to all the other related information.
That’s why every good website has sections such as About Us, Contact, and Services. These sections are placed so that the visitor can see them instantly and access them.
Also, a good website is appealing to the eye. Not only do you want high quality photographs of your trucks and facilities, but you also want to see sleek animations that attract visitors. A good marketing agency will know how to produce a website that keeps visitors coming back.
Good design, appropriate fonts, and quality animations create an impression of you. They help your visitors see you as a modern company that’s in step with the latest technologies.
Conclusion
Website design is extremely important if you want customers and drivers to know about you. Without digital presence, you are invisible on the trucking market.
However, any website doesn’t give you what you really want. You need a properly optimized, well-designed website, that will make customers and drivers see you and also remember you.
With these elements, your business is ready to thrive. If you’re ready to take your marketing to the next level, the Elysium Enterprise crew is ready to jump in and help you leave a mark in the digital world.